UK Presence – Milan Expo 2015

Christine Losecaat was retained as Consulting Creative & Programme Director for the UK at the World Expo – Milan 2015.

The Expo’s theme was Feeding the Planet – Energy for Life. Christine wrote and developed the UK’s participation theme statement and oversaw the commissioning, design and build of the multi-award winning 2,000 sq m UK Pavilion, which was based on highlighting the role of the honey bee and other pollinators in our food supply chain.

Christine delivered the initial anchor sponsors and was a key part of the team who successfully delivered a participation that captured the imagination of thousands every day, whilst managing to align differing stakeholder agendas across 6 government departments. Christine also conceived the accompanying Grown in Britain programme – a series of 200+ events that took place globally including 6 GREAT Weeks in Milan.

The Expo entertained over 20 million visitors, the UK Pavilion was the UK’s 2015 most visited paid visitor attraction with over 3 million visitors and the Pavilion has been the recipient of over 20 international design awards, including the coveted BIE Gold Medal. The Grown in Britain Business Programme has contributed over £500m to the UK economy.

The Hive from the UK Pavilion has been relocated to Kew Gardens in London.

The design & build team were Buttress Studio, Tristan Simmonds, BDP, Stage One

The Hive at the UK Pavilion at night. (c) Crown Copyright

The Hive at the UK Pavilion at dusk. (c) Crown Copyright