Christine Losecaat was retained as Consulting Creative & Programme Director for the GREAT Weeks Series on behalf of the UK government.

She helped conceive and develop The GREAT Weeks Series – a programme of trade missions and events from the UK for the creative, retail, luxury, food and drink sectors. Organised by UK Trade & Investment in collaboration with industry experts in some of the world’s fastest growing markets including China, Hong Kong, Malaysia, Mexico, Japan, South Korea and the UAE.

The GREAT Weeks campaign is designed to help businesses of all sizes maximise their full potential in international markets. It focuses on the following sectors: Advertising, Animation, Architecture, Design, Digital, Fashion, Film, Television, Screen & Animation, Food & Drink, Luxury, Music, Retail, Video Games.