Love & Money, organised and curated jointly by the British Council and UK Trade & Investment, features twenty projects and designers that illustrate the lucrative marriage of commercial success with the passion and spirit of invention that characterises Britain ’s creative industries.  

Designed by Ab Rogers Design, it is a fully portable display, which embodies the belief that great design comes from producing maximum cultural significance whilst ensuring commercial viability. The twenty ‘stories’ included in the exhibition represent the attainment of that goal. They include:  

·         4Creative – Established in 2001, 4Creative generates the graphic identity for the UK ’s largest terrestrial TV company: based on a now-iconic ‘4’ logo, a series of articulated, geometric blocks        

·         Tom Dixon – Tom Dixon rose to fame in the 1980s as a self-taught designer welding furniture from reclaimed metal. His eponymous furniture and lighting products have a distinctly glamorous appeal and are a popular choice for show apartments, bars and restaurants

·         Rockstar Games – Collaborating with an Edinburgh-based video game designer, Rockstar launched Grand Theft Auto in 1999 and revolutionised the video game. Moving away from the traditional play previously experienced, Rockstar creates an entirely interactive experience through its games

·         Foreign Office Architects – Iranian-born Farshid Moussavi and Spanish Alejandro Zaera-Polo set up FOA in 1995. In the same year they won the international competition to design the ferry terminal at Yokohama , a building which projected FOA into the spotlight

"There are prolific alliances between commerce and creativity in Britain at the moment. While British design has seen some of its most effective work in the fast-changing, commercial realms of publishing, branding and electronic media, the UK continues to field an impressive number of three-dimensional designers. In fashion, energetic retail support for emerging designers ensures a lively relationship between the catwalk and Britain ’s high street; while small fashion businesses integrate art, craft and outlandish catwalk visions with covetable collections for real-life retail.”  Emily Campbell, Head of Design and Architecture at the British Council

"This exhibition is a great way to showcase the breadth and excellence of British design, from structural engineering and graphic design to furniture and fashion. The British spirit of innovation is internationally renowned. This is an opportunity for potential business partners in the crucial Asia Pacific market to see the UK 's creativity at first hand. Ian McCartney, Minister for Trade